What’s your passion
It doesn’t matter what your blog is about. What matters is what you have to say. What topic could you go on and on about? Do you love to cook? Do you love fashion? What makes you, you?
Don’t worry about how many fashion, food, or parenting blogs there are. What makes a blog successful is the person. Every topic and every subject has been covered, but there is someone out there that will relate and learn from you.
Talk about what you love. I guarantee you if you start a blog just because you think the topic is hot now you will fail.
Blogging isn’t just a 30 minutes a day thing. Blogging is hard work. There will be times you spend hours on end working. If you’re writing about something you don’t care about you won’t stick with it. If you love fashion but are trying to write a food blog, do you really think in a year you’re going to still be at it? No.
Your blog has to be your baby. You have to be excited and want to do it every day. You want to have fun and enjoy doing it because you’re going to have bumps along the way. You will get knocked down, and you need that passion to help pick you right back up.
Coming up with a name
Now, that you know what your blog is going to be about you need to find a name. It needs to be something people remember.
Don’t use your first and last name. I know a lot of people disagree with me, but it makes the blog harder to sell if you decide to go that direction one day.
Keep it short, memorable, and catchy. You want people to be able to say and find your site easily, but you also want it to be unique. You don’t want to blend in with all the other blogs in your niche. The key is being unique if you’re going to use a long name or your niche in your name make sure it pops.
For example, the website Love and lemons it’s catchy and rolls off your tongue. I would remember that name anywhere. The name is as simple as the layout.
Picking a tagline
After a name, you need a tagline. What’s a tagline? A tagline is what tells your readers what you’re about. It’s your blog summed up in one line. For example, mine is ” Saving Money. Spending less. Working from home.”. I choose this because my sites about saving money and learning to work from home. It sums up my entire blog.
This isn’t something you need right this minute. Give yourself a little time and come up with the perfect line that represents you and your blog. This line should be something you want to represent your blog because after you implement the tagline, it becomes very hard to change later on down the road. Not impossible but why have a headache if you don’t have to?
WordPress.org or Blogger
Now that we have what you want to blog about and your name now it’s time to figure out where you want to build your blog. WordPress and Blogger are the two biggest platforms, but they are very different from each other.
Blogger – is a free platform. The issue is you don’t own what you publish. Meaning that Google (Blogger) can delete it at any time for any reason. If you decide to go with Blogger, then you will need to backup your site daily. Another issue with Blogger is your future. Now if you want just a small personal blog this a good option for you, but if you would like to grow your blog over time and potentially earn revenue, I would highly suggest using WordPress.org.
Wrodpress.org – Is also a free platform, but you must have your own hosting which you will have to pay for. There are thousands of plugins to help customize your site, and you own your site. Which means no one can delete it but you. It also means you have complete control of what information you share with 3rd parties. Another huge reason I love WordPress is you can customize your site to look any way you want. It doesn’t have to look like a cookie-cutter blog.
I know what you’re asking: Can I start with Blogger and move to WordPress later? You can, but it takes a lot of work. It can be a pain. I would suggest skipping all the headaches and heading straight to WordPress.org if you see your blog growing in the future. It’ll cost a little more upfront, but it can save you hours and potentially a lot of money down the road.
If you do follow my advice and go with WordPress.org, you’re going to need to find a hosting website. I suggest SiteGround. They are fast, secure, and their customer service is next to none.
I have this as part of the setup process because it’s very important to start collecting emails from the start. Social media platforms will change over time, but email isn’t going anywhere. You control your email list. No one gets to tell you which subscriber gets to see your message and which doesn’t. I highly recommend using Mailerlite.com for your newsletters. It’s free for under 1,000 subscribers and it’s easier to use than Mailchimp. Most bloggers use SumoMe to actually collect the email on their sites.
Now that you have your blog all set up you need to write content and get your name out there. I would suggest having 3 or 4 really good posts up before you start promoting.
- Pinterest is a game changer. While you’re building SEO and growing your email list Pinterest will get people to your site. The first thing you need to do is make sure you have a business account and that you have “verified” your website. What this does is it gives people a pop up to follow you every time they pin one of your pins. If you’re not verified that won’t happen.
- Join a few group boards. Don’t go overboard. Join a few group boards and start sharing your posts on those board. Make sure your following the rules and repining other bloggers content from those boards.
Automate your pins. I use BoardBooster to schedule my pins. You can use the looping feature to set up your group boards where you don’t have to remember when you last posted on them. You set the rules and it takes care of the rest. You can also use Tailwind to schedule your pins. I use both for different things. The one thing I really like about Tailwind is the Tribe feature!
What are your favourite parts of Blogging?
What type of blog do you want to write?